Hello World Media is an end-to-end video creative studio and media company. We produce cinematic video commercials and provide creative direction for tech companies and consumer brands. If you want us to handle the creative, filming, post-production etc, book a call here

When you film yourself, the 2 most important things to consider for what looks good is lighting and audio (outside of the most important aspect: the story). Without these two being great the video quality will suffer. Let’s get started!

Camera settings for iPhone

Only set these settings if you are planning to colorgrade, if not then just make sure to film in 4k and not set filming in log footage.

In order to have maximum flexibility when color grading the footage, we need to enable log settings for the iphone. Apple has a specific format called Apple ProRes that we’ll need to configure:

Go to Settings > Camera > Formats and toggle Apple ProRes.

Set ProRes Encoding to Log, then enable Log option in the camera app.

Also set to 4k at 24fps and slightly underexpose brightness by -1.0.

Film in Horizontal with Aspect Ratio of **16:9

Warning: filming in this setting takes up a lot of space, so make sure to clear space or save the footage on hard drive.*

• The image may look flat or washed out on your screen — this is normal
• Do not adjust color or add filters

Shooting in Log preserves more detail and gives us the most flexibility to color-correct and match footage professionally in post. If you’re unsure or don’t see a Log option, it’s okay to skip this step.

Here is a video on how to do the instructions above:

https://youtu.be/p7ubW86cW0Q?si=ibZrrzVSAC_07i81

Camera Setup

• We highly recommend getting a simple iPhone tripod so that you can angle and stabilize your shot. There are lots of options on Amazon, like this one.
• Use the back camera (not the selfie camera)
• Place the camera at eye level
• Frame yourself with space above your head
• Wipe the lens clean before recording.